May 7, 2007
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Hollywood loves sequels. Advertising, well, not so much. But when a campaign is working for a client, it can be pretty hard to pull the plug in favor of something new and shiny just beause it’s, um, new and shiny. If the new Liberty Mutual spots you’ve started seeing in the last week or so look familiar, they were meant to. Yes, the scenes are different. There’s a new song from Hem called The Part Where You Let Go that we commissioned. Check it out over at Hem’s My Space page. Other than that, tough, the concept is unchanged from last year. And speaking of Hem, rumor has it the band is releasing a special CD called “Home Again Home Again” that will allegedly include “The Part Where You Let Go” and two other amazing songs that almost made it into the new campaign but that didn’t quite make the cut.
Don’t be foolish and naive like I was. I went years without shopping around my insurance rates, and one day it dawned on me.. All I had to do was take 5 minutes and get some free quotes and boy, did I ever save some major $$ 