THE ULTIMATE MONEY MACHINE by Robert Allen

June 15, 2007

Robert Allen Real Estate Wealth

No Comments

Comments Feed

Del.ico.us

Digg This

At BookWise we are mentored personally by Robert Allen and Richard Paul Evans. This is some of the information that we get.

Network marketing. Just saying the words conjures up lots of emotions for most people. You either love it or you hate it. Sometimes both. But just what is it? Is it a legitimate way to earn an extra stream of income? Could it even be the ultimate money machine? Let me answer by first asking you another question.

Have you ever been to a great movie or a great restaurant and told a friend about it?

That’s called “word-of-mouth” advertising. Businesses love “word-of-mouth” advertising because it’s five times more effective and five times cheaper than any other form of advertising, promotion or marketing. Network marketing is a way for businesses to leverage the power of “word-of-mouth” advertising.

Here’s a hypothetical example. Suppose you recommend a great restaurant to your sister. Let’s call it Chez Bob. Your sister and her husband make a reservation for dinner and during the meal, the waiter asks them how they heard about Chez Bob. They mention your name. How would you feel if the owner of the restaurant sent you a Thank You letter and a coupon for a free meal in appreciation for your recommending his restaurant?

It would probably make you feel wonderful. The restaurant owner also explains in the letter that because of your recommendation, Chez Bob has gained a new long-term customer. This customer didn’t come as a result of their Yellow Pages ad or their radio and newspaper campaign. Therefore, he wants to reward you for this new, “word-of-mouth” customer. Any time your sister visits his restaurant in the future, he will send you a check for 5% of the value of the meal as a continuing Thank You.

Sure enough, every several months you receive a small Thank You check. You’re so impressed that you encourage others to visit Chez Bob. This generates more 5% “word-of-mouth” checks. After a year, you are receiving several small checks a month. You don’t have to manage or operate the restaurant. All you do is recommend a great place to eat. The diner wins. The restaurant owner wins. You win. Win/win/win. After several years, you’ve helped to create dozens of monthly customers which generates hundreds of dollars of extra, no-hassle income to you.

That would be nice, wouldn’t it?

This is the theory behind Network Marketing as it is now called. I prefer to call it Relationship or Word-of-Mouth Marketing because it is as a result of the relationship that the word-of-mouth derives its power.

Businesses these days spend up to 50% of the price of their goods for advertising and marketing expenses. Instead of sending these advertising dollars to wealthy newspapers, magazines and television stations, several smart businesses have begun to share this money with their best customers. Every time one of their best customers influences someone to buy one of their products, they send this loyal customer a check—a sort of referral fee.

One of the most amazing success stories in the power of word-of-mouth marketing is Amazon.com. Soon after launching this ground-breaking Internet website, the folks at Amazon.com came up with a bright idea. Why not pay a referral fee to anybody on the Internet who sends customers to Amazon.com? They launched an “affiliate program” encouraging millions of web page owners to link their site to the Amazon.com site. If a web surfer visits an affiliate site and clicks on the Amazon.com link and eventually buys a product at Amazon, a small 3-7% referral fee is paid to the affiliate. This created tens of thousands of “satellite” mini-partners who have an on-going self-interest in the continuing success of the Amazon “mother ship.” This strategic marketing move was one of the major reasons for the explosive success of Amazon.com. Now this model is prevalent on the Internet. Maybe a better term for it would be Word-of-Mouse Marketing.

Network marketing or word-of-mouth marketing works! Its time has arrived. It’s the cool thing to do.

But the first time I heard about it, I turned it down flat.

The first time I heard about network marketing I didn’t think it was very cool. I’m embarrassed to say—the first time I heard about it, I turned it down flat. Here’s what happened….

It all started with my wife’s best friend, Collette. She had just gone through a bitter divorce which left her with five kids, a huge attorney bill and no money. She needed some work, so I hired her as my executive assistant. After a few months, she came to ask my advice.

“Bob,” she said, “I’ve been talking to my brother about a company he’s involved with. He’s been showing me how I could make some extra income. I think I’m going to do it.”

“This isn’t network marketing, is it?” I asked.

“Well, yes,” she admitted.

That’s all she had to say, and my mind snapped shut. “Don’t do it!” I warned her. After all, I was supposed to be the financial expert. But, despite my objections, she did it anyway. She said she had a “good feeling” about it. And sure enough, in a few weeks, she’d earned her first $100 check. Then, her checks increased to five or six hundred. And then a check for a thousand dollars. Of course, I still thought she was crazy, but I wondered, “How is she doing this?” And then, when she informed me that she was quitting, she said, “Bob, I’m on track to earn $100,000 this year.”

Now, this impressed me. I said, “$100,000! How did you do that?”

“I keep telling you, Bob, this really works.”

I said, “Maybe it works for you, but I can’t see myself peddling products from door to door. Ding, dong. Your stuff is here.”

She said, “It’s not like that at all. In fact, I just share my story. People get curious. They call a toll-free number and order products, which the company ships to their front door. I don’t deliver a single product to anyone. The company does it all and I get a check.”

“Now, here’s the best part,” she said. “People keep ordering every month. And every time they do, I get more checks. But that’s not all. These same people just can’t help sharing their story. And when they do, I also get a small sliver of profit from those transactions, too. And so on. And so on. Now there are thousands of people all over the world using these products—people I’ve never even met—and every month. And I get paid thousands of dollars as a result of my efforts and the efforts of hundreds of other people.

The Awesome Power of Leverage

Now, this really got my attention. I understood the power of leverage from my experience in real estate, where a small amount of money can put you in control of a large amount of real estate. But this was even more powerful. Collette was leveraging herself through the efforts of hundreds of other people. Since these people are located all around the world, she’s earning income 24 hours a day—even while she’s sleeping.
There is a quote I love,

“Poverty is when large efforts produce small results.
Wealth is when small efforts produce large results.”
—David George, M.D.

That’s a perfect description of what Collette was doing—small efforts, huge results. Before long she was earning much more than $100,000 a year. Only a small percentage of the families in North America earn that kind of money. It usually takes decades of full-time effort. Yet, Collette had done it in less than 18 months. More impressively, this income was residual.

“Bob, I’m telling you, network marketing works!”

One day she left a video at our house, and my wife and I pop it in the VCR and start watching. I’ll never forget what happened. As I’m watching, my intuition kicks in. It’s whispering, “Check it out. This works!”

Have you ever had a hunch? When a part of you knows that something is right even though another part of you is still skeptical? Well, I usually listen to my intuition. It was a hunch just like this one that preceded every major surge in my fortunes from the writing of my all-time bestselling book to the launching of my successful training business. And when it came to that video, there was no question—my intuition was screaming, “Check it out!”

Collette called the next day and asked, “Well, what’d you think?” Despite my strong intuitive hunch, I replied, “Sorry, Collette. I just don’t think I’m interested.”

To her credit, she didn’t let my negativity stop her. She took my wife to lunch, and they decided to go ahead without me. I was so closed-minded, I wouldn’t even sign the application. But before long, the checks started to flow just like Collette said they would.

Blinded by False Information

Now, why do you think I voted against my own intuition at first? Perhaps it was because I had heard some negative things about network marketing—and without checking things out for myself—I made some snap judgments that turned out to be completely wrong. Perhaps it was because I didn’t want to get myself, or my loyal readers, involved in some pyramid scam. But the real truth was, I was afraid of looking foolish. I didn’t want people to think I’d gotten suckered into some fly-by-night opportunity.

Well, that was 15 years ago. We decided to “check it out” and get involved. We eventually went on to earn several million “legitimate” dollars.

We’ve been involved in a lot of businesses over the years, but network marketing has been one of the most rewarding things we’ve ever done. We have no overhead. No debt. We maintain these powerful streams of income with zero employees. We don’t even need a secretary. And it’s completely portable, which means I can run this business from my own home in my bathrobe . . . from my car phone in my jeans . . . or from a mailbox in Tahiti. It has very little downside. And the income is residual.

When people ask me today if I’m involved in network marketing, I reply with a resounding “ABSOLUTELY!”

I don’t know what your experience with other network marketing companies has been, but my experience has been FANTASTIC! Once the income starts to flow, it’s like an oil well in your backyard. It just keeps pumping out profits. Looking back, I wonder how I could have overlooked such a powerful money-making idea for so many years. And I’m saddened how the same misconceptions that held me back are holding back so many other smart, reasonable, intelligent people.

Network Marketing vs. Traditional Business

One of the reasons people are unsure about network marketing is because it is so different from traditional businesses. Suppose you wanted to be your own boss. You decide that it’s time to start your own business. What kind of business should you launch? Let’s assume that you love books and would love to open up your own independent bookstore so you could be surrounded by the books you love every single day.

After doing some preliminary checking you determine that it will cost you a minimum of $25,000 to open up your own bookstore. It will also require that you sign your name to a lease, hire and train employees, purchase inventory, equipment, and shelving, get set up to handle credit cards and other banking services, etc. Still, after a few short months you could be open for business and be your own boss. It sounds irresistible. Should you mortgage your home for the $25,000?

While you’re in the process of deciding, someone tells you about BookWise. It’s a new way to market books through the vehicle of network marketing. You find out that for less than $100 you can become an associate and be up and earning income in a matter of days, not months. You have none of the hassles of taking inventory, keeping records and managing employees. You have none of the risks of being responsible for leases and making payroll. All you need to do is introduce people to the power of books.

Which approach should you take; the traditional bookstore approach or the network marketing way?

The advantages are obvious. But, perhaps the most compelling advantage is the fact that network marketing is designed to create multiple streams of residual income. It’s feasible that within a few short years you could even “walk away” with a substantial recurring stream of income with minimal involvement on your part. You don’t normally earn “walk away” money in a traditional business.

But there are some disadvantages to network marketing. You’ll be operating out of your own home, so you have to be self-motivated and disciplined. It might get lonely. But that’s OK. You can occupy yourself by counting all the money you’ve saved by not mortgaging your house.

Oh, yes, there is another disadvantage.

People who own traditional businesses (or work as employees in traditional businesses) will look at you as if you’re crazy for considering the network marketing way of business. That’s what I thought when my secretary introduced me to network marketing. I literally thought she’d lost her mind. And I told her so.

At that time I had a company with over 200 employees, a lease on a huge office building, a warehouse full of inventory, and a huge overhead. When the economy slowed down dramatically I had to shut the business down. It cost me a fortune.

As I was licking my wounds from this traditional business failure, Collette showed up and introduced me and my wife to the network marketing model. Although it still took me months to overcome my initial skepticism, I finally came around. I felt then, and I still feel, that she was a godsend to open my eyes.

Don’t let closed-minded people (like I used to be) turn you off. If done right, with the right company, for the right period of time, network marketing is incredible.

When I compare my network marketing income to the businesses I’ve owned and operated during the past 25 years, our network marketing business is the hands-down winner. I’ve owned restaurants, clothing stores, a chocolate factory, apartment buildings, commercial buildings, seminar companies, newsletter businesses, and direct mail, multi-media, and software businesses. I’ve invested in Broadway plays and independent movies. I’ve even owned a piece of a major NBA basketball team, the Utah Jazz.

But network marketing beats them all. My overhead is miniscule compared to my last company with 200 employees. Just the thought of going back to managing employees makes me cringe. I no longer need to pay salaries, benefits, social security taxes, workers comp, health care, or retirement plans. To an ex-employer like myself, it seems like a miracle.

O.K. Bob, I’m convinced. What do I have to do to really make this work?

If you owned a traditional, independent bookstore, you’d need to attract many dozens of book-buying customers a month just to break even. How many customers will you need to find every month with BookWise?

Just one!

“What?!!!? How can I make money on just one customer a month?” you ask.

Well, your one customer needs to a very special customer. I call that person a “president”—someone who wants to become the president of their own life. They’re just like you. They want to be their own boss. They’re tired of being an employee and earning employee-type money.

They don’t want to commute to work anymore. They’re tired of spending time and money on gas, insurance, and child care. They’re sick and tired of the emotional cost—dressing up for work, getting stuck in commuter traffic, a grouchy boss, office politics, sacrificing their freedom for a few pennies of security.

I’ve always taught that there are two doors in life: The door marked security and the door marked freedom. If you choose the door marked security, you lose both!

When you add up the benefits of that “secure” paycheck and subtract the costs, there’s not much left over. And all you’ve got to look forward to is another week just like the last one . . . week after miserable week . . . as far into the future as you can see.

Let me show you how to choose the door marked freedom. It’s the door reserved for Presidents. The kind of income that presidents earn is a recurring stream of income that can possibly continue to flow for years to come. Most people who toil in the working world have a hard time imagining this kind of income flowing into their lives. But those of us in the networking world see it happening every single day.

But for me, it’s not the money. It’s all about lifestyle. For example, my commute time from my bed in the morning to my office is 26 seconds. I know because I just timed it. This saves me an hour a day in commute time. That’s an extra hour I can spend with my family. That’s something you can’t put a price tag on.

Now, when you’re the boss, you get to choose the dress code. For me, it’s my exercise outfit. And I rarely shave before noon. People on the phone or online—where I do most of my business—can’t tell what I look like. And I like it that way. There are no office politics in my home office. Now, here’s the exciting part—unlike the working world, there is no limit to the amount you can earn in the networking world. Low downside, huge upside potential. That’s a good combination.

What quality of lifestyle do you want and what price are you willing to pay to get it? It takes a special kind of person, a person with presidential vision to step back from the pressures of working for someone else and say, “I don’t want to live like this anymore.” Even though you may be earning good money, can it be all that good if it’s attached to a bad lifestyle?

So do you want to be the president of your own life?

Here’s how: Introduce BookWise to at least one person a month who thinks just like you do. Enroll them in BookWise. Both of you will receive all the amazing benefits of BookWise—the bestselling books and time-honored classics. The best of the best books and the hottest of the hot. Be on our powerful teleconferences, where we’ll teach you how to get control of your finances and taxes. Come to our bestselling seminars. Rub shoulders with other smart people. Discover for yourself why we call BookWise the most intelligent home-based business in the world.

Oh, and you need to do one more thing. You need to find and train one person a month to become a president of their own life.

That’s it.

One president a month. And teach them how to do the same. Every single month.

Could you do that?

You wouldn’t earn much at first. But remember, this isn’t an employee paycheck. At first this is a trickle of recurring income that has the potential to grow into a raging river of residual riches.

Still skeptical? Let’s do the math.

In your first month, there is just you and your newfound president-in-the-making.

In month 2, there will be 4 of you.

In month 3, there will be 8 of you.

In month 4, there will be 16. Then, 32. And 64. Six months into this, you’re still not earning enough to brag about.

In the seventh month, there are 128.

In the eighth month, there are 256 presidents and presidents-in-disguise in your growing group.

Then 512. And 1024. Now, it’s starting to get interesting.

Within a year, there are several thousand people all over North America selecting their favorite books each month, and enjoying the other valuable benefits of BookWise.

And how many of these thousands did you personally enroll?

Just 12.

Your 12 presidents exploded into thousands. How did you do that? You just did ONE THING WELL. You found one presidential-type person a month and made sure they learned how to do that one simple thing each and every month.

There are six-and-a-half billion people on this planet. Do you think you could find one person a month who is interested in adding extra streams of income to their life?

Does this sound too hard? Well, it may not be hard but it’s certainly not easy. It will take some study on your part—and some dedicated effort. But would you donate a few hours of your flexible time each week if you knew you could be earning thousands of dollars a month in residual income for the rest of your life?

Are you out of your mind?

When I explain how simple this can be, some people give me “that look.” So I simply give them the financial freedom test. I ask them….

“Does your job pay you 24 hours a day, even while you sleep? They usually answer, No.”

“Will your company keep sending your paycheck even after you die?” No.

“Can you give yourself a raise any time you want?” No.

“Can you take a paid vacation any time you feel like it?” No.

Then I say, “Because of network marketing, I can answer Yes to each of the above questions. I wonder which of us is the crazy one?”

This is my definition of crazy:
Crazy, n. Work for peanuts at various jobs you hate for 50 years. Then, die poor.

This is my definition of intelligent:
Intelligent, n. Work hard for a much shorter period of time doing something you love. Retire with multiple streams of residual income.

Sometimes I get so excited about BookWise I can’t sleep at night. Not just because of the presidential lifestyle, but because of the good that gets done—the lives that get influenced—the personal growth that I see. This is fun. Yes, fun!

But it’s not without its sadness too.

Here’s the hardest part for me. I see people struggling in their lives financially. I see people whose lives are not working. I say to them, “I’ve got an answer for you that works!” But because they’ve tried other forms of network marketing that didn’t work (or they know someone who tried and failed) their mind snaps shut. I can’t blame them. So did mine.

The Truth about Network Marketing

Truth is, most old-style network marketing companies make it too hard for the ordinary person to succeed. It seems like the “fat cats” at the top earn the big checks and the ordinary people make nothing. Frankly, this bothered us. So when we launched BookWise, we made a decision to fix all of the negatives of old-style network marketing.

Truth is, most old-style network marketing companies make you buy hundreds of dollars of product to get started. Sometimes it’s a thousand dollars or more. Ordinary people are just not good at asking people to buy a thousand dollars worth of anything. So we decided to make it easy. BookWise Associates spend just $39 to get started. That’s it.

Most old-style network marketing companies make you buy $125 dollars of vitamins a month or $150 dollars of juice or $200 worth of cosmetics. Most people can’t afford that. No wonder most people quit. So we decided to make it affordable. The monthly fee in BookWise is just $35 plus tax and shipping on the books you order.

And what do you get for that? Three books. Three weekly teleconferences. Three quarterly seminars. All of this is worth 10 times the 35$ fee. Did any network marketing company you’ve ever heard of give you ten times the value of your monthly fee? Guaranteed? BookWise does. It’s a no brainer.

Then, we decided to cut your risk to zero. If your life is not better after an entire year in BookWise, you get 100% of your money back. Guaranteed. You can’t lose.

Most old-style network marketing companies make you jump through hoops to qualify to earn your check. In BookWise, you simply need to enroll three active book buyers. That’s it. How hard can that be?

BookWise is your answer.

That’s why BookWise is the most intelligent home-based business in the world. Now you’ve learned about BookWise. Whether or not you do something about it is up to you.

To end, let me tell you a true story of a woman in the early days of the last century. She saved all her life to come to America and finally had enough money to afford passage on a large ocean liner. Since money was so tight, she stayed in her cabin most of the time, rationing the food she’d brought on board with her. But with one day left on her journey, she decided to splurge on a meal. She showed up for the final banquet buffet, and, bracing herself for the bad news, she timidly asked the maitre d’ how much a meal like this would cost. “But madam, didn’t you know? All of the meals are included with your ticket. You can eat as much as you like — for free.”

Life is like that. You don’t want to get to the end of your life and realize that you could have had anything you wanted if someone had just shown you the way. With the same effort you’re now expending you can be enjoying the banquet of prosperity that life has to offer.

Let us show you how to enjoy the Presidential Lifestyle with BookWise.