June 28, 2007
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Well, it was only a matter of time before the Dental industry would start to see the benefit of the new technologies for marketing on the internet. Helaine Smith, DMD, has produced a series of podcasts on the topics of oral health and cosmetic dentistry. The series is titled Smiles” and is free to download at http://www.helainesmithdmd.blogspot.com/ or from the Health category at Apple iTunes store.
Currently, the series covers topics like bad breath, FAQ’s about cosmetic dentistry and questions to ask your dentist about veneers. Upcoming broadcasts will be about dental care for the elderly, tooth whitening methods, and the relationship between sex and oral health.
Dr. Smith’s podcasts are a natural progression from her current e-newsletter and website where consumers can learn about procedures such as teeth whitening and dental implants (which I’m about to go through). It’s obvious that Dr. Smith has an interest in educating the public about oral health and the dental industry.
Over the last 10 years the dental industry has changed with more and more dentists going ‘online’ to further the practice of dentistry. Blogs, newsletters, articles, and even radio and TV ads have continued to change the dental practice to be much more than just an office down the street. Patients are using the internet for research about dental procedures before they make their appointments and are much better educated once they are in the chair.
The Smiles” podcasts each last between 3 to 6 minutes and are also available as mp3 audio files for listening on your computer or portable device. Watch for more ‘episodes’ to be added soon.
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I just can’t believe the results I had with ultra smile! My teeth are literally several shades whiter and I now look like a movie star.