Lincoln Financial has chosen 3Ci’s P1SMS Platform for their radio stations. See the full press release. P1SMS is the only latform built solely for radio with real-time matching technology to give listeners interactive song information and purchase opportunities.
Our P1SMS service is a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty said 3Cinteractive’s President Mike FitzGibbon. Radio has an unmatched power to reach millions of content-hungry consumers, and reigns supreme when it comes to breaking new music and driving consumers to interact, says Mr. FitzGibbon. It’s time to capitalize on that power. P1SMS will allow consumers to instantly buy content (using their mobile phone) based on what’s currently playing on the radio station.
How does it work? A listener texts a unique trigger word or phrase (most likely the radio station name) to a 5or 6-digit number during any song. Within seconds, P1SMS responds with real-time song and artist info, along with a menu of interactive options, including Buy It, Get artist alerts, engage listeners in mobile contests, conduct polls, research and more. Current content will include downloads and artist alerts. Wallpapers, video, concert tickets and much more will soon follow. Radio stations share in the net revenue generated from content purchases. Additionally, stations can sell or distribute their own content, including exclusive ringtones which can be created and produced by P1SMS A-List music producers.
To trial the system text the word “Z100″ to 34343.
The revenue potential for mobile content is massive and will continue to grow. According to a recent report from Juniper Research, an expansion in mobile content linked with a sharp increase in 2.5G and 3G handset use, will combine to deliver global mobile entertainment revenues of more than $59 billion by 2009. By 2008, Ovum, another leading research firm covering the mobile marketplace, predicts that ringtones will comprise the bulk of the mobile phone personalization market, reaching a $6.5 billion market share.
Whenever I need the hottest ringtones, I go here and download them instantly to my phone.